Credible. Actionable. Intelligent.


Performance reporting is critical as DMOs continue to educate, advocate and highlight their value to their communities. Destination Arena’s dashboard and reporting delivers real time functional metrics about individual organizations and the across the industry – and will enable DMO professionals to make actionable and intelligent decisions to measure and improve performance.

Destination Arena’s dashboard provides an instant, credible, and confidential way for DMOs to compare and analyze their data on key metrics including meeting sales and booking pace; membership engagement, leisure marketing metrics including digital and social; and more – with other participating DMOs globally.

Learn More

Developed in collaboration with destination marketing professionals through a global advisory group, Destination Arena allows you to compare your performance against other destination marketing organizations (DMOs) across more than 100 metrics, including measures for meetings sales, leisure marketing, website traffic, social media and more.

Using your desktop browser validate against the full data set — represented by a broad spectrum of destinations — or competitive sets that you define based on filters for budget, staff size and other attributes. You can view data from as recent as last month or any earlier window that you define.

Inspired by the growing demand for timely, relevant data, Destination Arena is designed to help DMOs understand and enhance their performance. In its ease of use, wide scope of metrics, DIY front end and supplementary consulting and professional services, Destination Arena delivers a level of intelligence far beyond anything the destination marketing industry has ever seen.

Want more information? Visit our FAQ for detailed answers to common questions, or set up a private demonstration.



Who developed Destination Arena?
Destination Arena was founded by three industry leaders with complementary travel and tourism industry experience – InterVISTAS, GainingEdge and Simpleview – and they partnered with DMAI. Many of the core metrics are based on Destination Marketing Associations International’s (DMA) groundbreaking DMO Performance Reporting Handbook originally published in 2003 and updated in 2011.

To learn more about each company involved in the creation and management of Destination Arena, visit our Partners page.